Consent-free B2B traffic intelligence

See who's buying
not just visiting

Sensor analyzes your website traffic and tells you which companies are buying, which channels bring real buyers, and which content moves them forward — all without cookies or consent banners.

No cookies, no consent required GDPR ready

One script tag. 5-minute setup. Free during beta.

0

Cookies required

3

Intelligence layers

7 days

To first intent scores

100%

Traffic captured

Setup in 5 minutes

One script tag. Three intelligence layers.

Sensor is not a replacement for Google Analytics. It's an intelligence layer that sees what GA4 can't — because it doesn't need cookies to work.

STEP 1

Add one script tag

Paste a single line of code. No tag manager needed. No consent banner changes. Works alongside existing analytics.

STEP 2

Model learns your site

Over 7–14 days, Sensor builds a behavioral model specific to your website. Discovers what buying behavior looks like from your traffic.

STEP 3

Get actionable intelligence

See which companies are buying, which channels bring real buyers, and which content moves visitors forward.

No cookies or consent Personal data deleted before analysis Works alongside GA4
The B2B analytics problem

Your analytics is missing most of your traffic

Cookie consent banners reject 30–70% of visitors in Europe. Those visitors don't disappear — they still buy. You just can't see them.

Invisible traffic

Visitors who decline cookies still browse, evaluate, and buy. GA4 models their behavior — Sensor actually sees it.

Wrong attribution

The channels most affected — LinkedIn, email, paid social — are often the ones creating demand. They get cut based on broken data.

Clicks ≠ intent

Traditional analytics counts pageviews. It can't tell you if a session was a window shopper or an active buyer.

The compounding cost

Every quarter, budget decisions based on partial data compound. Demand-creating channels get cut. Last-click channels get funded. Sensor breaks the cycle by seeing all traffic from day one.

Privacy architecture

Personal data is deleted before analysis begins

Sensor stores nothing on the visitor's device. The analytics layer never sees who the visitor is — only what they did.

VisitorStandard HTTP
CollectPage, time, referrer
AnonymizeIP → company + hash
AnalyzeAnonymous patterns
DashboardCompanies + intent
ePrivacy

Nothing stored on visitor's device. No cookies, no localStorage, no fingerprinting. Outside Article 5(3) — no consent trigger.

GDPR — Companies

Company names are data about legal entities. GDPR Recital 14 explicitly excludes them. Stored indefinitely.

GDPR — Visitors

Anonymous hashes under legitimate interest. Rotating key destroyed weekly. After rotation — permanently unrecognizable.

Layer 1 — Sources

Which channels bring real buyers?

Not "sessions per channel" — intent quality per channel. Starting intent vs. final intent. Mismatch detection. Weekly trends.

Starting vs. final intent

What intent visitors arrive with vs. where they end up. If they arrive interested but leave disengaged — your landing pages don't match the channel.

Mismatch detection

When behavior doesn't match the page. High mismatch = qualified visitors on wrong content. Fix the page, not the channel.

Weekly intent trends

Is source quality improving or declining? Spot trends before they show up in conversion data — a leading indicator.

Channel attribution

Which channels create demand vs. collect last clicks? Contribution analysis + intent lift shows actual influence.

Layer 2 — Content

Which pages accelerate buying and which kill it?

Every page gets an impact score. Your highest-traffic pages might be your biggest intent killers.

Content impact scores

Does visiting this page move buying intent up or down? Case studies: +18pt. Careers page: -11pt. Measured from real behavior.

Content efficiency matrix

Stars, Hidden Gems, Traffic Traps, Dead Weight. Four quadrants that show your content strategy in one view.

Entry-to-intent map

Per landing page: strong entry, high bounce but converts, or just traffic? Know which pages deserve paid traffic.

Best page sequences

The exact paths that create buyers. "/case-studies → /pricing → /demo = +41pt intent." Computed from real data.

Layer 3 — Companies

Who is evaluating you right now?

Named organizations with intent scores — not anonymous sessions.

S

Siemens AG

5 visitors · 12 sessions · last seen: today

🔥 High Intent
Pages

/pricing, /case-studies, /contact

Channel trail

LinkedIn Ads → Google organic → Direct

Buying committee: multiple stakeholders exploring pricing + technical docs + case studies
D

Deloitte

2 visitors · 4 sessions · last seen: yesterday

⬆ Rising
Pages

/services/data-engineering, /how-it-works

Signal

Visit depth increasing each session

Comparison

Sensor vs. existing tools

Compared against GA4, Leadfeeder, 6sense, Plausible

Capability Sensor GA4 Leadfeeder 6sense Plausible
Works without consent ✓ Yes ✗ Required ✓ Yes ✓ Yes ✓ Yes
Company identification ✓ Yes ✗ No ✓ Yes ✓ Yes ✗ No
Buying intent scoring ✓ Per-site model ✗ No ✗ Basic Black box ✗ No
Source intent quality ✓ Yes ✗ No ✗ No ✗ No ✗ No
Content impact analysis ✓ Yes ✗ No ✗ No ✗ No ✗ No
Channel attribution ✓ + Intent lift Consent req. ✗ No Limited ✗ No
Buying committee detection ✓ Yes ✗ No ✗ No ✓ Yes ✗ No
Funnel auto-discovery ✓ Automatic Manual goals ✗ No Proprietary Manual goals
Self-hosted option Roadmap ✗ No ✗ No ✗ No ✓ Yes
Typical cost Competitive Free* $99–500/mo $1.5–3K+/mo $9–19+/mo

* GA4 is free but loses 30–70% of traffic to consent rejection. Plausible is privacy-friendly but has no company identification, intent scoring, or attribution.

Frequently asked

No. GA4 handles event tracking, e-commerce, and Google Ads integration. Sensor is for B2B-specific intelligence: company identification, buying intent, and channel attribution. Most users run both.
Leadfeeder provides company names and basic scoring. Sensor adds behavioral intent modeling, content impact analysis, source quality measurement, and channel attribution. 6sense is enterprise ($1,500–3,000+/mo) with black-box scoring. Sensor is transparent and designed for mid-market.
High accuracy for organizations with office networks or corporate VPNs. Remote workers on home ISPs are classified as "unidentified" — we never guess. You'll see your specific accuracy within the first week.
No. Sensor stores nothing on the visitor's device. This falls outside the ePrivacy Directive's consent requirement. Company data is about legal entities (outside GDPR scope). Visitor hashes are processed under legitimate interest.
Company identification starts day one. Behavioral model activates after 500+ sessions (7–14 days). Full intent scores, content impact, and attribution within 2–3 weeks.
No. Sensor operates independently of your consent management platform. No changes to your cookie banner, tag manager, or privacy policy are required.

Your visitors are telling you
who's buying.

Install Sensor. See which companies are evaluating you, which channels bring real buyers, and which content moves them forward. No cookies needed.

No cookies or consent Results in 7 days Free during beta
System status
sensor-api
buffer
database
sensor-ingest.timer
sensor-cleanup.timer

All systems operational